I’m not a huge fan of gurus or people who claim to be capable of “showing you the path to success.
Mostly because in my experience, there is no right or wrong path — only the path that works for you.
One thing I have learned over the years is that there are as many definitions of success as there are entrepreneurs.
My mission on this website is to share what has worked for me in the hopes that it might help you along in your entrepreneurial journey as you seek to find your own path.
What Will You Find On This Website?
Primarily content about creating a lifestyle that balances family, business, travel, and self — where the ultimate precious commodity is time.
As a (mostly) self-taught entrepreneur who has made a ton of mistakes over the years, I’ll share ideas about how to start an online business, building a profitable side hustle, travel and personal finance. Both what worked and what didn’t.
A Little About Myself and What I do
Whether you’ve arrived on this site via byline or organic search, you’re probably wondering who I am and what I do.
Quite simply, I’m just an average guy working to build a profitable, diversified online business.
My primary focus is my role as the “behind the scenes” partner at Horkey HandBook where we help aspiring virtual assistants launch and grow their businesses via online courses. We also run an active and successful membership community where we provide ongoing training and client leads.
Along with supporting our members, I’m responsible for keeping things running behind the scenes. Typically that involves managing platforms, creating content, building sales funnels and SEO.
I also manage a small portfolio of clients who are small business owners. Essentially the people that I really enjoyed working with back when I was building WordPress websites and doing local marketing. It’s something I still enjoy but it’s not currently an area of my business where I am pursuing growth.
If you’re looking around the web you might also find that in the past I did a lot of writing for sites like aThemes, Pagely and for clients of Brian Casel at Audience Ops. Although I’m not currently taking on writing clients, I still enjoy the process of writing and creating content. You can learn more about my current services at metcondigital.com
My goal in business is to free my family from the 9-5 grind — allowing us to travel and spend more time together.
I can’t tell you about the expensive car I drive, or my garage full of material possessions. I don’t own that stuff. In fact, I don’t want any of it either.
The ultimate reward for me is time-freedom — the ability to spend my time doing what I enjoy. As I entered my 40’s, I found myself facing an overwhelming need to seek new experiences, not things.
Although my passion now lies in building online businesses, I’ve owned a handful of offline businesses over the last 20 years — some successful, others not so much. I also spent 8+ years working online as a Series 7 licensed equities trader — a career where I learned how to be humble in the face of making five-figures one month and losing it in the next.
If any of this speaks to you, I hope you’ll pull up a chair and stick around. If you have a question, feel free to get in touch at email@example.com